I will schedule updates for every platform. Each one industry relevant and created with the target market in mind.
Branded Graphics are a great way to take your social media content up a notch. Posts with graphics get 150% more shares than written posts. The graphics depend on the business and the motives, but ussually consist of quotes, motivational and happy vibes, whuch ultimately boosts shares, and interactions further. This is a great way to build a following too.
The worst way to use social media is to constantly sell to followers. The best way is to provide content with genuine value that captures their attention. I search for the latest articles that appeal to your clients target customers.
Social Listening is important for customer service and maintaining your reputation. Your accounts will be monitored so that you never miss a complaint or compliment again.
I am a huge believer in using manners across all platforms. Engaging with your audience is polite and also increases your reach. By replying to comments, asking questions, seasoning other businesses posts, creating polls, providing surveys, and ensuring your customer service is good, your clients will continue to come back.
The benefits of social media are improved branding and reputation. Not easily measured. My monthly reports bring a little more clarity. Measuring each account’s growth, interaction and website tracking.
Once you have a captivated audience on social media, its time to convert them to website traffic. Depending on the business, funnels could be sent to blogs, reports, company updates, newsletters, competitions, or any other features on your website.
Marketing campaigns can highlight all sorts of benefits. Sales, new job listings, free shipping etc. using custom graphics and boosted sharing tactics, Ill run the campaign on the platforms that will respond best.
You will gain followers and not by buying fakes ones either. I will search for, and follow thousands of potential customers every month. The accounts who follow back can then be funneled into your website and convert into leads and sales.
This is where you can actively sell to potential clients. Email campaigns vary from business to business depending on their objectives. But they all follow a similiar layout. Showcasing products, relevant stories, company updates, and entertaining content.
The only way to keep up to date is to keep an eye on what your competitors are posting. This is why I always survey what what competitors are posting. Who is performing best, who is performing worst and figuring out why.
Strong social media signals can improve your search engine ranking. There are also many more ways we can optimize your web pages and articles to rank higher in the search results.